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Facebook ads

Terminology

Campaign

This is the highest level, you can have multiple ads sets, each ad set can have multiple ads.

Ad Set

Here we can create DETAILED TARGETING to only show our ad to the people most likely to buy it.

This is what the consumer actually see.

Custom audience

Create audience based on some criteria. We can create an audience giving a list of emails and facebook ads can figure out the common attributes between the given users.

Lookalike audience

Create a lookalike audience for people who like your page.

Facebook Pixel

Let us tell facebook about our facebook visitors. we can configure that with particular pages and so on.

We can for example create a lookalike audience from people who have visited our order page.

Facebook business manager

Create separate ad accounts for every client or business you serve, pay for ads with different payment methods, and organize by objective for reporting.

Campaign types

Traffic

Add more traffic to your website, page, instagram ..etc

Engagement

Get people to like/share/comment and react to your ad, this add credibility to the ad.

Conversion

You want to convert some audience (who visited your page) to buy your product or service.

Audience insights

It gives statistiques about facebook users: genders, location, interests, actions, devices

It makes it easy to tell who is you audience, you can filter by age, location, interest, page likes and so on

link: https://www.facebook.com/ads/audience-insights

Browse others ads

  • https://adespresso.com/
  • https://swiped.co/